Dale Bornstein

CEO, M Booth

As a female leader, I do my best to lead by example and to inspire everyone in my organization, particularly young women.

M Booth CEO Dale Bornstein is a passionate and accomplished integrated marketing specialist with over 30 years of experience building brands. Dale is known as a “big idea” person with an instinct for connecting talent and ideas leading to agency innovation and winning connections between brands and consumers.

After a 25+ year career at Ketchum, Dale took the reins of M Booth seven years ago and led firm’s drive to integration and expansion (including the acquisition of M Booth Health), deepening and building new capabilities and recruiting best-in-class talent, resulting in the agency’s most successful period of client acquisition, revenue growth and industry recognition as a Global Agency of the Decade (Provoke Media).

Dale is a tireless culture-bearer who is always seeking to foster a people-first, creative, entrepreneurial, fun, and inclusive workplace. M Booth has been recognized multiple times as one of the industry’s “Best Places to Work.”

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Hear more from Dale on what this campaign means to her.